justmadnice /
Lost
Music video for justmadnice, a transdisciplinary artist based in Philadelphia.
MUSIC VIDEO
Project work
Film Direction
Ideation
Creative Direction
Post Supervision
Location
Philadelphia
“If you are trying to grow, trying to take yourself to places you've never been before, I think feeling lost is an important step in that process of self discovery.” —SHOTS
justmadnice’s debut EP Small is a symbolic gesture of moving forward and letting go of an old self. It serves as an offering of love and solidarity to anyone who might feel small, lost, or unloved. In the music video, the artist lingers in an old, quiet house—contemplating, resting, seeking, and gathering strength for what comes next. The film complements the song’s raw emotional quality with minimal, patient camera language and lots of natural lighting.
Team
Production Reflektor
Director Keith Ehrlich
Director of Photography Drew Saracco
Editor Amanda Moreau at Nomad
Colorist Jaime O’Bradovich at Company3
Title Design Cardinal Black